Paper Towels Put to the Test!


442px-Paper_towelWhether you’re de-streaking grimy windows or sopping up spills, you want a paper towel that’s absorbent and strong — and that won’t leave a trail of lint behind.

Experts in the GHRI Textiles Lab tested 19 versions from major brands and stores’ private labels, including some made with recycled content. To find out more about how we picked our favorites, be sure to check out how we tested paper towels.

Overall Winner

The test’s top towels: Viva’s are sturdy, and they soak up liquid fast and hold it all in — perfect for the spill-prone (about 3.5¢ per square foot*).
*Cost based on average estimated retail price.

Soft Touch – Bounty ExtraSoft

For a plush feel, try Bounty ExtraSoft. They absorb as quickly as regular Bounty and hold in even more liquid.  We found that they linted a bit, though (5¢ per square foot*).

Strongest – Bounty

Bounty towels held up best in our wet-strength test — they won’t shred when you clean with them. And they speedily sop up liquid (4.5¢ per square foot*).

Best Deal – Brawny

The hefty sheets of Brawny are nearly as strong and absorbent as Bounty’s and Viva’s, and at about 3¢ per square foot,* you’ll save some cash.

Eco-Smart – Scott Naturals

Made of 60% recycled fiber, Green Good Housekeeping Seal holder Scott Naturals towels are thick and thirsty — and a bargain (2.5¢ per square foot*).